The original camera re-commerce company, KEH is a team of photographers, makers, collectors, and crafters that puts high quality secondhand gear in the hands of fellow creators.

KEH was struggling to reach a crucial new wave of young and diverse photographers, requiring refreshed visual and editorial language to reinforce KEH as the go-to brand for a broader demographic.

Beginning with the core elements of the visual system, we re-imagined a global KEH built for the digital era that remained true to over 40 years of company history and the core values of the brand.

From there, we turned our attention to creating a fully integrated relaunch of the KEH brand ecosystem, with an emphasis on the passionate, cross-generational camera specialists that make KEH so unique.

The result was a sleek, modern, user-first overhaul.