With over 40 years of history in Atlanta and a new retail location opened in 2020, KEH needed an updated visual system for their local presence that reflected the culture of the city they call home, while remaining true to the global brand.

We started by studying up on the iconic hallmarks that make Atlanta culture so alluring: vibrant graffiti throw-up, lemon pepper wings, nationally winning sports teams, and a world-renowned hip hop scene.

After months of back and forth we came to a final system that is recognizably KEH, but feels uniquely Atlanta.